For Finance & Tech Founders, Executives & Professionals

You've built enough.
Now shift.

"Because self-reflection, self-help, and self-healing aren't selfish."

Something still feels off. You've hit the numbers, led the teams, built the reputation — and yet the weight is still there. That's exactly where your inner shift and transformation begins.

Founder Author Artist Mentor
Book Your First Shift Call Learn the Method
Clifford Jones — Founder of the Clarity S.H.I.F.T. Method, mindset coach and mentor for finance and tech leaders
First Shift Mentoring Call — 20% off. $120 for a 45-minute session. Book now →

The Clarity S.H.I.F.T. Method™

You know what the problem feels like. The restlessness. The sense that the next thing should mean more than it does. The Clarity S.H.I.F.T. Method™ is a structured five-step process grounded in evidence — drawing from Dialectical Behavior Therapy (DBT), neuroplasticity research, and contemplative neuroscience — and applied to help leaders evolve, not just cope. Developed over 40 years of lived experience and refined through hundreds of coaching relationships.

S
Self-Awareness

Notice what's happening inside you. What are you thinking and telling yourself? What are you feeling, and where do you feel it? What's the story you're carrying?

H
Higher Understanding

See the bigger picture. What do you know to be real based on your current perception? What values apply here, and how can you see this from a higher and more positive perspective?

I
Introspection

Look within with honesty and curiosity. What beliefs, fears, or patterns are influencing you? What do you need to let go of to move forward?

F
Focused Intention

Choose your next move with clarity. What outcome do you want and by when? What new script or affirmation can you practice every day?

T
Transformation

Shift into aligned action. Overcome old, negative beliefs and stories. Who benefits most when you show up as this new version of yourself?

Forty years. Hundreds of people. One method that works.

I built this to help myself when the stress of my business crushed me. That's the truth. I had a moment of clarity — after losing a business, I started doing the inner work. Since then, I shared the framework with other finance and tech executives. It helped them as it helped me. So, I decided to take it to market. I started over. And what came out of that was the Clarity S.H.I.F.T. Method™.

I'm not here to tell you what to do. I'm here to help you see what's already real. The method is grounded in evidence — DBT, neuroplasticity, contemplative neuroscience — and applied in a coaching context to help leaders evolve, not just cope.

Hundreds of finance and tech executives have used it. It works.

"I'm not here to tell you what to do. I'm here to help you see what's already real."

Cliff is a published author, former financial services executive, and creator of the Clarity S.H.I.F.T. Method™. He is also a family man who loves digital and mixed media art as hobbies. He and his family have called Scottsdale, Arizona, home since 1986.

40+ years of lived leadership and personal transformation

Hundreds of founders, executives, and professionals coached and mentored

Published author — co-author of four books, author of an award-winning work on clarity and transition

Framework grounded in DBT, neuroplasticity research, and contemplative neuroscience

Former financial services executive — 30+ years across finance, technology, hospitality, and growth-stage organizations

Creator of The Clarity Letter — weekly newsletter on mindset and life transition

Scottsdale, Arizona — available for 1:1 mentoring sessions via Google Meet

Your First Shift Mentoring Call

A 45-minute 1:1 session via Google Meet. We'll identify the belief, pattern, or decision that's been costing you the most — and begin the shift. No pitch, no program upsell. Just clarity.

$150

$120

45 minutes · Google Meet · 20% intro discount

Book Your Shift Call

100% satisfaction. If you don't leave with more clarity than you arrived with, the session is on me.

What a shift looks like

"Over the past three months, I've had the privilege of meeting with Cliff for several deeply meaningful mentoring sessions. When we first connected, I was facing significant professional uncertainty. Cliff helped me see not just the path forward but the deeper patterns shaping my decisions."

Ryan Tedeschi · IT Leader & Executive

"Cliff has an extraordinary ability to ask the question you didn't know you needed to hear. After one session I had more clarity on a decision I'd been avoiding for two years than I'd managed on my own in all that time."

Joey · Finance Professional

"What makes Cliff different is that he's lived it. He's not coaching from theory — he's coaching from the scars. That's the difference between advice and wisdom."

Amber · Founder

"I've worked with consultants, advisors, and coaches for 20 years. Cliff is in a different category. The S.H.I.F.T. Method gave me a framework I still use every week."

Bill · Senior Executive

Let's talk about your shift.

Not sure if this is right for you? Send a message and we'll figure it out together. No sales process. No pressure.

Scottsdale, Arizona · Available globally via Google Meet

Thank you — I'll be in touch within one business day.

Ask about the S.H.I.F.T. Method
Hi — I'm here to answer questions about Cliff's work and the Clarity S.H.I.F.T. Method™. What's on your mind?