This Is How Presidents Obama and Trump Won Elections

Want to know how presidents Barack Obama and Donald J. Trump won their elections? It's simple; digital marketing leadership and transformation that dominated their markets, and achieved the marketing goal - become president of the United States of America.

This article is about how Brad Parscale helped Donald J. Trump win the last presidential election. When it comes to winning a presidential election, the stakes are enormous, and the money invested, incomprehensible. But the fundamentals for driving digital marketing leadership and transformation are the same for every business as it is for politicians, non profits, or any other organization that must compete for attention, engagement, conversions and a win.

What I'm about to reveal deals mostly with the recent Trump announcement about his 2020 intention to run for office again. However, it is fair to say that everything you're about to see is very similar in approach and discipline for the Obama election. You can read more about this The Atlantic article, see why president Obama was viewed as the first president to embrace social media, and use it effectively to win his election.

What triggered my desire to write this article and record the video is a Wired Magazine article written by Issie Lapowski. In case you don't have time or interest to click through and read the article, or watch my video, here are the highlights ...

What can we all learn from this, especially if we own or lead a business?

The only way to build a company effectively, and to win the biggest of elections, is to embrace a digital media transformation from the top down. There are no shortcuts when it comes to making digital marketing work well. We all know how challenging digital marketing can be, especially for emerging companies and professionals who struggle to be effective with digital.

Digital transformation begins with digital leadership. Who's driving your digital marketing bus, and how's that working? If you don't have the right digital marketing leadership in place, maybe it's time to do something about this.

Here's the bottom line, especially for small business America - Invest in disciplined technology and data-driven approach to transforming your digital marketing. This begins with leadership.

Imagine what your organization would look like five years from now if you did what the big dogs do? And if you believe it costs too much to hire a qualified digital marketing leader, how much do you think it's costing you not to have the best digital marketing leadership your money can buy, even if you're never want to be a president.

Got a question or comment about small business success, sales, digital marketing or my opinions in this article? I always appreciate it when you post your comments and questions here on the blog.

To your success.

SharpSpring Saves You Time and Money With New Content Calendar Manager

This post walks you through how SharpSpring saves you time and money with the new content calendar manager. The short video is the best way to see exactly how I test drive the new SharpSpring tool for better managing social media marketing.

Who is SharpSpring? Glad you asked.

SharpSpring is one of the leading marketing automation solutions on the planet. But you may not have heard of them because they don't spend money advertising directly to business owners, sales and marketing leaders. Instead, they choose to target and market value added consultants like me, and mostly, amazing agencies who see the power of putting SharpSpring in place as the content marketing and customer relationship management solution in one.

My short video walks you through SharpSpring's newest feature called the social media content calendar. I call it a manager because that's what it does. It makes managing your social media posts to LinkedIn, Facebook and Twitter easier because you can do all the work in one place and schedule for posting now, or in the future.

Block Time, Schedule Social Media Posts

One of the best ways to get even more from a social media management tool as powerful as this is to block time every week, month or quarter to plan, choose, set up and schedule all your social media posts in advance, IF that makes sense for your business model and marketing plan.

If not, there are many other ways to make social media a more effective tool for top of funnel marketing awareness and lead generation. But the key is knowing who will do this hard and very important creative work, and make sure it gets done on a regular basis. Consistency is one of the keys to being effective with social media marketing. Don't cut corners because every word, every image, every link makes a difference.

The bottom line is social media, when done consistently well over long periods of time, can be a powerful way to boost traffic, attract and engage more of your ideal customers.

How do you manage your social media now, and what would you change, if anything?

I always appreciate your comments and questions here on my small business success blog.

If you'd like to learn more about SharpSpring, or how I and my small team of writers and marketing geeks can help you with content, strategy and creative marketing insights, connect with me here.

To your success!