As a SharpSpring consultant, I get to see a ton of marketing and sales campaigns come together, or not. The goal of this article and video is to help business owners and leaders understand why strategic planning and creative content are so important when it comes to making your marketing and automation work without losing your mind or your shirt.
If you own and operate a SharpSpring account to manage your marketing and sales, this article is for you. Even if you don't use SharpSpring because you're committed to another marketing automation platform, this articles is for you because what you're about to learn is a proven process for powering any marketing automation engine or campaign.
In case you want to read about this and not watch my video, here's the bottom line ...
You have to have sound business fundamentals such as an effective strategic plan of action and the right people on your team to execute marketing and sales success. This is your foundation, and we can easily agree all big companies and organizations depend on a strategic plan of action to align the team.
Given a sound plan and team, you then have your marketing and sales campaigns. Generally, these revolve around your website and whatever "real world" presence you see fit to integrate into your plan. For example, many of my clients attend trade shows. The question for them becomes how we make sure their marketing platform, SharpSpring, helps them make the most of their investment in every trade show they attend.
SharpSpring will serve as your "ultimate" marketing assistant and platform. It will tend to the needs of virtually any sales organization, and can always integrate with Salesforce and other CRM systems. But my approach with the marketing technology, much like the strategic plan of action is FOCUS.
The main point for you is if you own a business, you invest every day in marketing, sales, technology, and people to make it all work for you. When you embrace a solid plan of action, then your success is all about content.
The more creative, engaging and compelling your marketing and sales messaging is, your content, the easier it will be for you to attract, engage, and convert more prospects into happy, paying customers.
We can all agree that we depend on the internet and technology to compete for our fair share of customers in any business or market. With or without marketing technologies like SharpSpring, the business of life might be simpler. This does not imply your life would be easier until you learn to master the art of strategic planning aligned with creative content, committed people and a purpose-powered business culture.
I always appreciate constructive comments and questions here on my blog. If you need help with strategy, sales and marketing performance, action planning, training, and creative content, connect with me here for a free ROI strategy session.
To your success, Cliff
P.S. If you are interested in learning how SharpSpring can make a difference for you and your business, let's go through a Marketing Automation Vendor Comparison that will show you the best value for you, not me. Ask me about special savings and programs for making SharpSpring work for you.