This post walks you through how SharpSpring saves you time and money with the new content calendar manager. The short video is the best way to see exactly how I test drive the new SharpSpring tool for better managing social media marketing.
Who is SharpSpring? Glad you asked.
SharpSpring is one of the leading marketing automation solutions on the planet. But you may not have heard of them because they don’t spend money advertising directly to business owners, sales and marketing leaders. Instead, they choose to target and market value added consultants like me, and mostly, amazing agencies who see the power of putting SharpSpring in place as the content marketing and customer relationship management solution in one.
My short video walks you through SharpSpring’s newest feature called the social media content calendar. I call it a manager because that’s what it does. It makes managing your social media posts to LinkedIn, Facebook and Twitter easier because you can do all the work in one place and schedule for posting now, or in the future.
Block Time, Schedule Social Media Posts
One of the best ways to get even more from a social media management tool as powerful as this is to block time every week, month or quarter to plan, choose, set up and schedule all your social media posts in advance, IF that makes sense for your business model and marketing plan.
If not, there are many other ways to make social media a more effective tool for top of funnel marketing awareness and lead generation. But the key is knowing who will do this hard and very important creative work, and make sure it gets done on a regular basis. Consistency is one of the keys to being effective with social media marketing. Don’t cut corners because every word, every image, every link makes a difference.
The bottom line is social media, when done consistently well over long periods of time, can be a powerful way to boost traffic, attract and engage more of your ideal customers.
How do you manage your social media now, and what would you change, if anything?
I always appreciate your comments and questions here on my small business success blog.
If you’d like to learn more about SharpSpring, or how I and my small team of writers and marketing geeks can help you with content, strategy and creative marketing insights, connect with me here.
To your success!
